LinkedIn Boom!

       LinkedIn is the one of the newest forms of social media and is expanding incredibly rapidly. On average, every second somebody makes a new profile on LinkedIn.  Unfortunately, many people do not know how to properly use LinkedIn for business.  Many users mistake it with Facebook and do not use it to its full potential.  LinkedIn is geared towards professionals who want to use business social media to advance their business.

        LinkedIn creates business leads.  LinkedIn builds connections.  LinkedIn lands employment and quality employees.  Whats not to like? Professionals in all sorts of fields use LinkedIn to advance their careers and build connections, leads, and sales.  

       To be successful with LinkedIn you must put in a little bit of work at first.  Start by completing your profile.  Make status updates and interact with others.  This will begin conversations and connections.  Start groups and participate in other peoples groups.  Use video and update your status’s regularly.  Respond to others remarks and there you go, your a LinkedIn expert! New connections, careers, customers, and clients await you!

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Social Boom! Networking and Facebook – Oct. 14

In the next section of Social Boom! by Jeffrey Gitomer, he discussed both how to use social media to make connections you wouldn’t normally be able to acquire, and how to use Facebook in more detail.  Gitomer recalled a story of a top executive that had multiple email addresses, a secretary he couldn’t get through to, and not real easy way of making a connection with.  He decided to follow his twitter account and get a little insight into what sort of messages he was sending.  Next, Gitomer re-tweeted one of his messages and gave a bit of a kudos to that executive, while offering a little insight of his own.  This caught the eye of the CEO, he thanked Gitomer for the kind words.  Finally, Gitomer said he was a big fan and would like to meet, and it worked.  He was able to make connections with social media that normally would not have happened.

One of Jeffrey Gitomer’s biggest focuses is that creating value will attract followers on social media. Be creative, think value, and think business social media.  Companies running out of the basement, and fortune 100 companies use social media to attract new business by not selling a product, but attracting new customers to the value that you offer.

Creating business leads and growing a business with social media is a whole new field that is just recently being discovered.  I found multiple resources that support Jeffrey Gitomer and the themes he discusses.  One site by Chris Brogan, http://www.chrisbrogan.com/using-social-media-to-meet-people/, discusses how to use social media to understand and almost prepare for an event.  He says that it is important to find out who is going, what to expect, and what kind of conversation starters to have.  Also, I looked at http://www.wikihow.com/Write-Good-Status-Updates-on-Facebook, to get some more tips on writing good statuses on Facebook.  This is geared more toward social media, not business social media, but it makes good points about what is important and how to catch the eye.

To see this in action I looked at a business that is a staple in Western New York, Wegmans.  Wegmans Facebook page, https://www.facebook.com/pages/Wegmans/18358281234, is littered with people begging them to open up new stores throughout the country.  They have value with their grocery stores and it reflects on their Facebook page.  I do believe that they could use this a little bit more, possibly by adding more updates, pictures, and coupons etc. on their page.  To see how a larger corporation uses social media marketing I went to the biggest of them all, Wal-Mart.  On Wal-Mart’s Facebook page, https://www.facebook.com/walmart?fref=ts, they use pictures of new products, seasonal promotions, and branding to attract the 23 million followers to new products.  Social media breaks down barriers, makes cold calls the thing of the past, and attracts new business.

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BOOM!

There is a new gold rush that is getting companies of all sizes and entrepreneurs very excited.  It requires very little start-up capital, zero travel, and its potential is limitless.  That gold rush is business social media.  In the book, ‘Social Boom!’, the author Jeffery Gitomer, writes about how to use this new form of media to attract new customers and to make sales.  He recommends building a presence online by being an active user of Facebook, Twitter, LinkedIN, and Youtube.  Offering information of value to people who follow you or your business online but open up the doors of communication that cold calling cannot.

Having a presence and following on social media sites is a free tool to market yourself and your company, grab the attention of customers who have an extremely short attention span, and build connections that will lead to growth.  Gitomer believes that once you have built your initial online presence is it important to continue to tweet and post new material at least 3 times a week, and ideally every single day.  All said, to master business social media, one must spend at least an hour a day providing followers with important valuable information that will keep them connected.  Most people and businesses are not savvy to business social media, and most people only use it for the social side not the business.  With a strong presence in these 4 different mediums, companies beat out their competition and earn more sales.

To summarize, Jeffery Gitomer’s ‘Social Boom!’, is a strategy guide to developing an online presence that will help your business grow.  With social media being the best, least expensive, and most direct way to reach people , taking advantage and using it for your business will give you a competitive edge.  I look forward to understanding business social media concepts more, and using them in practice for myself.

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My very first blog…How To Blog!!

Ladies and gentlemen, here it is, my very first blog.  After creating a new blog and delving deep into the mysterious world of blogging, I am now fully prepared to summarize up what it takes to blog.  First, be casual, according to http://www.chrisbrogan.com/how-to-blog-almost-every-day/, blogging is not about eloquent speech, but more important spreading ideas and information at a “break-neck pace”.  Be clear, but comfortable.

Leave white space…blog early, blog often, and keep a schedule that you and your readers can follow.

Furthermore, using the blogosphere often can lead to higher sales in business. https://esc.angellearning.com/section/default.asp?id=EMPU-8VLKTA

With so many customers finding the products they are intending on purchasing on google, one of the benefits of blogging about your business is that internet traffic increases the likelihood of the massive search engine finding your site.

As for myself, I have a long ways to go before I call myself a master blogger, but what I have learned thus far is to keep it clear, keep it regular, and have a little fun.  Successful blogging leads to presence online, better marketing, and higher sales.

-Kevin Mehltretter

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Hello world!

Welcome to WordPress.com! This is your very first post. Click the Edit link to modify or delete it, or start a new post. If you like, use this post to tell readers why you started this blog and what you plan to do with it.

Happy blogging!

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